tSurvey: Here are online retailers’ favorite local ecommerce platforms

Jakarta, Gizmology – Mobile operator Telkomsel, through research by tSurvey.id, found that MSME players often sell on local platforms such as Tokopedia, Shopee and Bukalapak. This is known from the Online Trade Market Utilization Survey specifically on local e-commerce platforms.

“These results reflect the importance of satisfying experiences and services for respondents to be considered for online commerce marketplace platform players to make future business decisions, especially amid intense competition between platforms,” ​​said Vice President Data Solutions Telkomsel Alfian Manullang, in a press release, quoted on Friday (08/05/2022).

Through his survey, he found platforms that MSMEs will trust for online sales in 2022, including Tokopedia (76%), Shopee (75%), Lazada (19%), Bukalapak (18%) and Blibli (14%). In addition, Tokopedia has the most satisfying experience in network marketing (69%).

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Based on a more in-depth survey by online commerce market platform Tokopedia, perceived most positively by respondents of online MSME entrepreneurs in Indonesia. Some of the superior aspects of its competitors are usability (70%), UI display for a full payment system.

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Platform eCommerce Local

“Telkomsel’s tSurvey.id provides high-quality insights that e-commerce players can take into account when making future business decisions with local MSMEs, such as: B. the importance of helpful application features, the freedom to sell different products in bulk, as well as discounts and intensive promotions,” said Alfian.

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tSurvey.id’s 2022 Indonesian Local MSMEs Utilization of Most Trusted and Reliable Online Trade Marketplace survey took place from 10th to 24th June 2022 and included up to 1,000 respondents from online MSME actors across Indonesia using smartphones with use Telkomsel phone numbers.

Based on geographical location, the proportion of respondents from Jabodetabek islands is 60%, from non-Jabodetabek islands 30% and from outside Java as much as 10%. In terms of gender ratio, 60% of the respondents are male and 40% are female.


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