The importance of page loading speed for SEO – NEWTYPE

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SEO

The importance of page load speed for SEO. Have you ever connected to an online website and it felt like it was taking forever to fully load? In real-time, users might only wait about 5 seconds for the website to upload, but it might be too long for the average internet user. You may be waiting for the page to appear. However, if you’re like most people on the internet, you can leave the site.

The time it takes to upload your website matters to visitors and has a serious impact on your website’s ranking in major search engines. Google has a variety of tools that SEO marketing services can use to increase the page speed of their websites. Big search engines don’t want their results to appear sluggish to their users. Businesses also know that the faster their website uploads to their customers’ browsers, the more revenue they will generate. Page loading speed can have a major negative or positive impact on a business.

What is page load speed?

Page load speed is the time it takes for website content to fully load in the browser. The measurement is calculated from the moment the user clicks the URL until the webpage and all its content is fully loaded. The loading speed of this page is usually measured in seconds. Two different parts make up page load speed.

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Network and server time

It is based on internet connection speed. Also, how long it takes for a static element to be displayed in the browser.

browser time

How long it takes the browser to determine and fully display the entire page and its content so that the user can interact with the page.

Websites can have different loading times depending on the browser. It also depends on what type of device the website visitor is using. If the visitor is using a desktop computer or a smartphone, the loading speed is likely to be different. The user’s location can also cause the page to display faster or slower.

For example, if you’re based in Europe and you visit a website in China that sells products to European customers, the website may take longer to upload. If you visit the same website and are based in China, using the same browser and internet connection, the pages are more likely to upload faster.

user experience

The main reason why slow loading pages are dangerous is that they negatively affect the user experience of the website. On all websites, the speed required to load website content is likely to determine whether a user stays on the website or not.

How easy it is for users to navigate a website will also have a big impact. If the site is sluggish and it takes a long time to browse the site, chances are visitors will click away from the site and go to one of their competitors.

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Statistics show that 53% of internet users using smart devices will abandon a web page if it takes longer than just 3 seconds to fully load.

Loading speed is very important for all websites, especially ecommerce websites. This site expects users to spend more time on its site than others. Many ecommerce websites have many products that you want visitors to see. The average user visits an ecommerce website and clicks on 2-10 pages each time. This website needs to load fast for users to stay on the site.

Websites that load slowly often have a high percentage of bounce rates. This shows that not only are visitors leaving your site prematurely, but Google and other major search engines are assuming that your site does not contain the relevant content that Google users are looking for when they search their search engine. This seriously affects the position in which your website is ranked.

Are you wondering why your website’s position on Google is dropping?

Here are the main reasons why some websites rank higher than others.

This website is well optimized

This website is recommended by a credible website

Get back. A website’s bounce rate gives Google a clear indication of whether users had a good experience when visiting the website.

Most web developers know that if a website design takes too long to load, it will affect their ranking position in the major search engines.

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Here is some content you should expect to load your website slowly:

Use of too many animations or other interactive elements. Flash technology often takes a long time for users to interact.

Coding error on the website.

Images on the website that have not been cropped or resized.

Too many images on each page of the entire site

Not uncommon these days, in the past many websites used background music that tended to slow down loading times.

The page was not compressed.

Other pop-up screens and boxes will appear.

Long pages may take some time to load.

SPAM is on the site.

Problems caused by web hosting companies

If the website has been redirected to another website

Ecommerce sites with online stores can be data-driven, which can often result in huge delays.

To make matters worse, not only does website loading determine where your website ranks in the major search engines, but voice search results also make it harder for users to find your website.

Using voice search is becoming more and more popular. When someone searches online by speaking, they expect a quick response and don’t wait too long for the device to respond. Google and other search engines expect voice search to improve over the next few years, so expect this to be a major game-changer in the SEO business.

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